Lauren Schaefer

Staff Developer Advocate


Lauren Hayward Schaefer is a staff developer advocate at MongoDB. She began her career as a software engineer for IBM where she held a variety of roles including full-stack developer, test automation specialist, social media lead, and growth hacking engineer. She is a keynote speaker who is skilled in taking hard-to-understand topics and making them seem simple. Lauren holds a BS and MS in Computer Science from North Carolina State University and is the co-inventor of fourteen issued United States patents.

SEO 101 for DevRel

Articles and blog posts are some of the best ways to reach developers, but writing in a way that search engines will like and developers will want to read can be challenging.

In this session, Lauren Schaefer and Magen Grant will walk you through how to optimize your writing for both search engines and developers. We’ll share best practices as well as online tools you can use to improve your content’s search engine optimization (SEO). You’ll leave this workshop feeling energized and confident you’re ready to reach your developer audience with your writing.


Twitter: Lauren_Schaefer

DevRelCon is brought to you by Hoopy

Talk to us about developer relations training, strategy, research, and execution support for your team.

[email protected]