Juha-Matti Santala

Developer Advocate


Juhis is a developer advocate and community builder at Futurice in Helsinki, Finland. In and out of work, he’s running various developer communities and always looking for new ideas and ways to bring people together to meet each other and learn from each other.

The most social and loneliest job: being solo developer advocate

Being a developer advocate is a very social job. I work with almost everyone in the company: marketing, recruitment, leadership, developers, and sales, and with a large community of developers outside the company. But being the only one working in developer relations can also be the loneliest position as I’ve learned during my 2.5 years of doing this. When there’s no team to get excited about devrel or teams whose goals are the same as yours, feelings of loneliness creep in.


Twitter: hamatti

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